SAMSUNG - WEMOGEE
BACKGROUND
In Italy alone, more than 200.000 people suffer from aphasia: a very complex neurological disorder that affects the ability to understand and formulate language. The most common causes are traumatic, hemorrhagic or ischemic: up to 30% who suffered a stroke develop a form of aphasia.
IDEA
Aphasic patients may struggle to formulate sentences or combine words, however they respond positively when prompted with images or symbols combinations. Following these studies we developed a instant messaging app that allowed patients to communicate via the use of emojis.
RESULTS
Samsung WEMOGEE received multiple recognitions worldwide and was featured across all the major tech newspaper, being also featured within the top10 Apps of the Year by the TIME magazine.
MINI - MANYMINI
BACKGROUND
The newest MINI is the most customizable car ever. That’s why it has the most diverse fan base. How could we launch such a car with a single commercial? Well, we couldn’t.
IDEA
Through social listening & data analysis we profiled our fanbase and invited them to make their own AD. On our platform, based on their passions, they were able to create more than 150 different AD variants.
RESULTS
97 MILLION Impressions.
18.000 unique ADs generated by users.
Trending on Snap, IG & Giphy.
COCA-COLA - THE SMILE CAN
BACKGROUND
A Disability Perception Gap Report from Scope affirms that the 67% of people admit feeling uncomfortable when talking to a disabled person because they are afraid of saying the wrong thing. As a result, disabled people constantly find themselves in awkward situations.
IDEA
On World Smile Day, in collaboration with the Italian Blind and Visually Impaired Union, we designed 10,000 limited edition Coca-Cola cans with a collection of lighthearted braille messages to fight awkwardness. The cans read all kinds of things that we would never say to a blind person. Proving that we shouldn’t worry about saying the wrong thing, because what upsets disabled people the most is being treated differently.
RESULTS
The campaign was featured by all the major Italian newspapers. Even the President of the Italian Republic, Sergio Mattarella, officially thanked Coca-Cola and the Italian Blind and Visually Impaired Union for their shared commitment in overcoming barriers. After the Italian launch, the project born for a local market, was selected by Coca-Cola’s international team to be communicated globally.
PUBLICIS 90s - STORM
BACKGROUND
During the 1st edition of the VIVATECH festival the Publicis Groupe launched a startup competition called Publicis 90s.
IDEA
Storm is the platform that makes it easier for you to find colleagues to brainstorm with through your agency network.
RESULTS
Amongst more than 3500 startups worldwide, Storm was selected to be part of the Publicis90 accelerator program.