DIOR - THE ATELIER OF DREAMS
BACKGROUND
This campaign is part of a first of its kind partnership between LVMH & Meta to build together new, first-to-market Augmented Reality experiences for the luxury customer through AR Innovation in the Maisons.
Parfumes Christian Dior is launching an artist-led Christmas campaign In collaboration with designer Pietro Ruffo.
IDEA
Starting from Pietro’s bespoke Dior constellations, designed to become the icons of the Christmas campaign, our challenge was to elevate the campaign to create a more spectacular experience through AR and innovation.
Three different AR effects were then created in partnership with BUCK to invite people to immerse themselves into the stars and rediscover products in store and anywhere.
RIMOWA - THE ART OF ENGINEERING
BACKGROUND
Rimowa is at a stage now where their cultural cachet is outshining the functional credibility. The post-pandemic consumer is simultaneously more price conscious and gravitating towards that signal stability, longevity, and reliability.
Therefore, Rimowa needs to reaffirm why they are worth the premium price while establishing their position at the pinnacle of functional luxury.
IDEA
Ingenieuskunst: Assembling an Icon. We launched an AR experience that would allow people to discover every single piece that composes a Rimowa suitcase.
By pushing AR capabilities & newly developed spatial sound integrations we gave creators & users a way to playfully discover the product’s qualities & amazing craft details.
CREATORS CONTENT
FENDI - FASTER
BACKGROUND
A first of its kind partnership between LVMH & Meta to build together new, first-to-market, Augmented Reality experiences for the luxury customers through AR Innovation in the Maisons.
For FENDI we were asked to support the launch of Fendi Faster, their new Sneaker representing a mix of heritage and innovation, reshaping how consumers discover the product via AR.
IDEA
The artefact of the future: two AR effects inspired by the FENDI brand and its Roman birthplace, to showcase the shoes in a realistic way.
By pushing the AR crafting at its highest level, showing richness of details and fidelity in recreating the real sneakers people can virtually hold them, and fully discover the sneaker.
MASTERPIECE BY FENDI
The innovative AR is geo-activated in Rome near to Palazzo della Civiltà Italiana at Eur, home of Fendi's headquarters.
The experience is a tribute to the brand's deep connection with Rome and the classical arts, and invites people to try their hand at sculpture, like modern Michelangelos, by shaping a virtual block of stone from which the Faster sneakers take shape, like an authentic masterpiece.
FASTER BY FENDI
Using HAND TRACKING tech it turns any flat surfaces into archaeological sites, where users are invited to excavate to discover the iconic shoes. Through this experience, with simple hand movements, it will be possible to unearth a series of fragments that will reveal the Faster sneakers as authentic treasures hidden underground.
CREATORS CONTENT
